For dieters who want to utilise the benefits of fruits, vegetables, and complex carbs without eliminating the meat, dairy, fish, and fats they love Dr. Ian K. Smith's new book Plant Power delivers the most flavourful and favorable plant-based foods to their plates. In a detailed but easy-to-implement four-week program, readers will, day-by-day, flip their diet from 70% meat/30% plants to 30% meat/70% plants, leading to natural and pain-free weight loss, keeping them feeling full and satisfied. In Plant Power, readers will learn: - The unique power of plant protein vs. animal protein - How to buy fruits, vegetables, fish, and meat: Does organic matter? Is frozen OK? What about farm-raised? Or grass-finished? - If plant-based burgers and beyond are all they promise to be: the good, the bad, and the to-be-avoided - 25 key recipes to use as daily basics: they'll effortlessly move dieters from grab-and-go junk to first-quality fill-ups Plant Power makes moving to a plant-based diet painless, while benefiting the planet, saving readers money, and maximising their performance without sacrificing taste and the foods they love