This project-based text focuses on using information technology for competitive advantage and adopts a global emphasis. The book builds to a major project where students design an information technology strategy for a real business. This is the international student edition.
The first of three perspectives - business environment; the second perspective - company environment; the third perspective - information systems use; major information systems management issues.
Competitive Advantage Through Information Technology by Jack D. Callon
Jack D. Callon
Used - Very Good
McGraw-Hill Education - Europe
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.