Disneywar: The Battle for the Magic Kingdom by James B. Stewart
DISNEYWAR is based on hundreds of interviews with company executives and voluminous documents, including accounts of critical meetings and strategy sessions. No company - and no book - so captures the essence of American capitalism and popular culture, its story told here in all its free-wheeling, often chaotic and ultimately exhilarating detail by one of the most acclaimed journalists of his generation.