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International Business Janet Morrison

International Business By Janet Morrison

International Business by Janet Morrison

Reviews:
$54.99
Condition - Very Good
5 in stock
Very Good

Summary

Clear, comprehensive and engaging, this core textbook is authored by an established and respected expert in the field and approaches its subject from a truly global perspective, offering in-depth insights into current challenges facing international businesses.

International Business Summary

International Business: Challenges in a Changing World by Janet Morrison

Clear, comprehensive and engaging, this core textbook is authored by an established and respected expert in the field and approaches its subject from a truly global perspective, offering in-depth insights into current challenges facing international businesses. The text has been carefully designed to encourage critical reflection and is packed with case studies and innovative learning features to emphasise the links between theory and the real world. The book takes a multidisciplinary, multi-perspective approach, placing International Business in its political, social and ethical context as well as its economic one.
This textbook is essential reading for undergraduate, postgraduate and MBA students studying international business for the first time.

International Business Reviews

'Janet Morrison's widely respected writing and clarity of organisation are evident once again in this excellent book. With just the right depth and breadth, the text will serve as a superb core textbook for undergraduates or as the perfect primer at post-graduate level. The well-placed country focus boxes, case studies and supplemental materials are crafted for developing further critical understanding at a variety of levels. This is a beautifully written, comprehensive expedition into the complex subject of international business.' - Jennifer Lane Lee, University of Liverpool, UK 'International Business by Janet Morrison is certainly an outstanding text in international management education. It has a strong and comprehensive profile in its integration of theory and practice. Further, its detailed analysis of CSR practices differentiates this book and contributes to the field of international business.' - Jens Gamelgaard, Copenhagen Business School, Denmark 'International business is a complex field and hard to grasp. This book gives an excellent overview and is a 'must-read' for every student in the subject.' - Henk W Volberda, Rotterdam School of Management, Netherlands 'This text fulfils the need for broader awareness of the international dimension of enterprises competing and managing in the global economy. That so much of the book consists of active learning features is remarkable: the wealth of examples covers business issues that are typically international, very much like our student intake.' - Etienne Bresch, London Metropolitan Business School, UK

About Janet Morrison


JANET MORRISON is former senior lecturer in strategic and international management at the Sunderland University Business School, UK, where she was a programme leader for undergraduate and postgraduate international management degrees, as well as research coordinator. She is also author of the textbook The International Business Environment, published by Palgrave Macmillan.

Table of Contents

PART I: THE INTERNATIONAL DIMENSION AND THE ORGANIZATION Introduction: The Business Enterprise in the International Environment.- Perspectives on Globalization.- PART II: THE ENVIRONMENT OF INTERNATIONAL BUSINESS The Economic Environment.- The Cultural Environment.- The Political and Legal Environment.- PART III: COMPETING IN THE GLOBAL MARKETPLACE International and Regional Trade.- Organizational and Strategic Change.- Marketing.- PART IV: MANAGING IN THE GLOBAL ENVIRONMENT HRM.- Supply Chains.- Finance and Accounting.- Innovation.- PART V: GLOBAL ISSUES AND INTERNATIONAL BUSINESS Ecological Challenges for Business and Society.- Corporate Social Responsibility.- Global Governance.

Additional information

GOR005148803
9781403945631
1403945632
International Business: Challenges in a Changing World by Janet Morrison
Janet Morrison
Used - Very Good
Paperback
Bloomsbury Publishing PLC
20081124
608
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - International Business