In this revelatory work, Jeffrey Moussaieff Masson shows how food affects our moral selves, our health and the environment. He raises questions to make us conscious of the decisions behind every bite we take: like the effect eating animals has on our land, waters, even global warming; what the results of farming practices - de-beaking chickens and separating calves from their mothers - are on animals and humans; and, how the health of animals affects the health of our planet and our bodies. As a psychoanalyst, Masson looks at how denial keeps us from recognising the animal at the end of our fork - think pig, not bacon - and investigates each culture's distinctions among animals considered food and those that are forbidden. The Face on Your Plate brings together Masson's intellectual, psychological and emotional expertise over the last twenty years into the pivotal book of the food revolution.