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Word-of-mouth Marketing By Jerry R. Wilson

Word-of-mouth Marketing

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An examination of the phenomenon of word-of-mouth marketing, which explains how new marketing tools allow satisfied customers to sell companies' products or services for them. The guide contains tips and anecdotes on how to get clients talking enthusiastically about any business.

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Word-of-mouth Marketing Summary


Word-of-mouth Marketing by Jerry R. Wilson

Shows how to manage the "talk factor" in your company--spreading good news about the organization--and initiate a full-scale, word-of-mouth blitz to supplement any marketing strategy. Best of all, the techniques described here work for all organizations--big or small, professional or social, profit or non-profit. Whatever you're selling, it can help you wield the most powerful marketing tool of all.

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Table of Contents


THE DYNAMICS OF THE TALK FACTOR; What Word-of-Mouth Marketing Is and What It Can Do for You; What Are Your Customers Saying About You?; The Power of Insider Talk; The Care and Feeding of Champions; The Critical Talk Factor--Service; WORD-OF-MOUTH MARKETING OVER THE LONG RUN--BUILDING AND MAINTAINING THE COMPANY REPUTATION; Stop the Horror Talk--Defusing Angry Customers; How to Install a No Hassle Program; Nobody Talks About Good'' Service; Seek Those Invaluable Complaints; Word-of-Mouth Marketing Begins with Motivating Your People; Boss Behavior that Converts Word-of-Mouth Marketing Strategies Into Action!; THE WORD-OF-MOUTH MARKETING BLITZ; The Word-of-Mouth Marketing Blitz: An Exercise in Simplicity; The Word-of-Mouth Marketing Blitz on Word-of-Mouth Marketing; 100 Little Things to Fire Up Your Word-of-Mouth Marketing Program; Index.

Additional information

GOR002584765
Word-of-mouth Marketing by Jerry R. Wilson
Jerry R. Wilson
Used - Very Good
Paperback
John Wiley and Sons Ltd
1994-03-04
272
0471008583
9780471008583
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.