Unfortunately we do not have a summary for this item at the moment

THE DYNAMICS OF THE TALK FACTOR; What Word-of-Mouth Marketing Is and What It Can Do for You; What Are Your Customers Saying About You?; The Power of Insider Talk; The Care and Feeding of Champions; The Critical Talk Factor--Service; WORD-OF-MOUTH MARKETING OVER THE LONG RUN--BUILDING AND MAINTAINING THE COMPANY REPUTATION; Stop the Horror Talk--Defusing Angry Customers; How to Install a No Hassle Program; Nobody Talks About Good'' Service; Seek Those Invaluable Complaints; Word-of-Mouth Marketing Begins with Motivating Your People; Boss Behavior that Converts Word-of-Mouth Marketing Strategies Into Action!; THE WORD-OF-MOUTH MARKETING BLITZ; The Word-of-Mouth Marketing Blitz: An Exercise in Simplicity; The Word-of-Mouth Marketing Blitz on Word-of-Mouth Marketing; 100 Little Things to Fire Up Your Word-of-Mouth Marketing Program; Index.