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Essentials of Marketing By Jim Blythe

Essentials of Marketing
by Jim Blythe

An overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered..
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Essentials of Marketing Summary


Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. This book is aimed at undergraduates taking an introductory marketing course.

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Additional information

Sku
GOR001718855
Title
Essentials of Marketing
Author
Jim Blythe
Condition
Very Good
Binding type
Paperback
Publisher
Pearson Education Limited
Year published
2004-12-06
Number of pages
376
ISBN 10
0273693581
ISBN 13
9780273693581
Prizes
N/A
Cover note
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.