Preface xxvii

About the Authors xxxvii

Part I: BACKGROUND FOR INTERNATIONAL BUSINESS 2

1 Globalization and International Business 2

Part II: COMPARATIVE ENVIRONMENTAL FRAMEWORKS 44

2 The Cultural Environments Facing Business 44

3 The Political and Legal Environments Facing Business 86

4 The Economic Environment 118

5 Globalization and Society 160

Part III: THEORIES AND INSTITUTIONS: TRADE AND INVESTMENT 200

6 International Trade and Factor Mobility Theory 200

7 Governmental Influence on Trade 238

8 Cross-National Cooperation and Agreements 266

Part IV: WORLD FINANCIAL ENVIRONMENT 304

9 Global Foreign Exchange Markets 304

10 The Determination of Exchange Rates 340

Part V: GLOBAL STRATEGY, STRUCTURE, AND IMPLEMENTATION 370

11 The Strategy of International Business 370

12 Country Evaluation and Selection 410

13 Export and Import Strategies 450

14 Direct Investment and Collaborative Strategies 482

15 The Organization of International Business 518

Part VI: MANAGING INTERNATIONAL OPERATIONS 558

16 Marketing Globally 558

17 Global Manufacturing and Supply Chain Management 598

18 International Accounting Issues 630

19 The Multinational Finance Function 670

20 Human Resource Management 704