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Tourism: Principles and Practice John Fletcher

Tourism: Principles and Practice By John Fletcher

Tourism: Principles and Practice by John Fletcher


$176.39
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10 in stock

Tourism: Principles and Practice Summary

Tourism: Principles and Practice by John Fletcher

Thanks to its engaging writing style and accessible structure, Fletcher has become the ultimate one-stop text for any student studying Tourism. Its broad appeal and popularity increases with each new edition, making it excellent value for any student who wants to understand and explore the principles of the subject. Well-liked by students and lecturers alike, Tourism: Principles and Practice is the ultimate reference text for anyone wishing to understand the complex and varied issues involved with such a diverse and constantly changing subject.

About John Fletcher

John Fletcher is Professor of Tourism and Head of the International Centre for Tourism & Hospitality Research at Bournemouth University, UK. Alan Fyall is visiting Professor at the Rosen College of Hospitality Management, University of Central Florida, USA and Professor of Tourism at Bournemouth University, UK. David Gilbert is Emeritus Professor of Marketing at Surrey University, UK, and visiting Professor at Bournemouth University, UK and DUFE, China. Stephen Wanhill is Professor of Tourism Economics at the University of Limerick, Ireland and Emeritus Professor of Tourism Research at Bournemouth University, UK.

Table of Contents

Chapter 1: An Introduction to Tourism Chapter 2: The Nature of Tourism Demand Chapter 3: Tourism Consumer Behaviour Chapter 4: Measuring and Modelling Tourism Demand Chapter 5: Forecasting Tourism Demand Chapter 6: Destinations Chapter 7: The Economic Impact of Tourism Chapter 8: The Environmental Impact of Tourism Chapter 9: The Socio-Cultural Impact of Tourism Chapter 10: Sustainable Tourism Chapter 11: Tourism and Development Planning Chapter 12: Tourism, Crises and Disaster Management Chapter 13: Attractions Chapter 14: Accommodation Chapter 15: Events Management Chapter 16: Intermediaries Chapter 17: Transportation Chapter 18: Public Sector and Policy Chapter 19: Managing Marketing for Tourism Chapter 20: Marketing Planning Chapter 21: Marketing Mix Applications Chapter 22: Information Technology in Tourism

Additional information

NGR9781292172354
9781292172354
1292172355
Tourism: Principles and Practice by John Fletcher
New
Paperback
Pearson Education Limited
2017-11-16
664
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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