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Development and Management of Visitor Attractions By John Swarbrooke

Development and Management of Visitor Attractions

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Covers the issues in the ever-changing area of tourism. This book includes topics such as the Millennium Dome, national lottery funded projects, international case studies, statistics, examples, and others. It examines the factors that contribute to the success of visitor attractions. It contains theories which are illustrated through examples.

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Development and Management of Visitor Attractions Summary


Development and Management of Visitor Attractions by John Swarbrooke

Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism.

New features/topics include:

* The Millennium Dome
* National Lottery funded projects
* International case studies
* Updated statistics and examples

The author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case studies drawn from a number of countries.

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Development and Management of Visitor Attractions Reviews


"...a well presented publication, which provides a clear and in depth perspective on attraction design."
Hospitality, May 2002

About John Swarbrooke


Stephen Page is Senior Professor of Sustainable Tourism Management at London Metropolitan Business School. He has worked in the UK, New Zealand, Australia, Ireland and France and has written, edited or contributed to 33 leading books on tourism, a number of which have been sponsored by the tourism sector. He has worked with many private sector and public sector agencies on tourism consultancy in terms of tourism and leisure strategies, feasibility studies, problem-solving including high profile projects such as the Channel Tunnel and Auckland's Sky Tower in New Zealand. He is also an editor of the top Tourism journal, Tourism Management published by Elsevier and Series Editor of the Elsevier Advances in Tourism Research Series. He is a regular contributor to industry conferences and meetings as a speaker on industry-related topics and has been ranked as one of the top Tourism academics in the UK based on publications in the top three Tourism journals for the 5 year period 2003-2008. Head of Tourism and Hospitality, Sheffield Hallam University and Professeur Visitant at IMHI Paris. John is the author of seven books on tourism and has been a keynote speaker at major international conferences in many countries including the UK, Russia, Greece, Indonesia, Portugal, Turkey, Sri Lanka and Brazil. He is also Chair of ATLAS,the association of universities involved in Tourism Education and research.

Table of Contents


Preface; The context - Introduction; The role of visitor attractions in tourism; The visitor attraction product; The visitor attraction market; The business environment and visitor attractions; The development of visitor attractions - The development process and the role of feasibility studies; Factors influencing the success of visitor attractions; Financing visitor attraction projects; Designing visitor attractions; Project management; The management of visitor attractions - The role of the manager and management styles; The marketing concept; Strategic marketing planning; The implementation of marketing strategies; Human resource management; Financial management; Operations management; Management and the 'greening' of attractions; Managing quality; Managing change and planning for the future; Case studies; The future of visitor attractions; Bibliography and further reading; Index.

Additional information

GOR002362634
Development and Management of Visitor Attractions by John Swarbrooke
John Swarbrooke
Used - Very Good
Paperback
Taylor & Francis Ltd
2001-12-11
432
0750651695
9780750651691
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.