My Account
Log in Registration
All
Cart
Highlights
Fiction Books
Non-Fiction Books
Children's Books
Rare Books
Music
DVD & Blu-Ray
Video Games
Category
Wishlists
Cart
All
Free Shipping in Australia
Trustpilot
Proud to be B-Corp

Development and Management of Visitor Attractions John Swarbrooke

Development and Management of Visitor Attractions By John Swarbrooke

Development and Management of Visitor Attractions by John Swarbrooke

Reviews:
$36.99
Condition - Very Good
Only 3 left
Very GoodGood

Summary

Covers the issues in the ever-changing area of tourism. This book includes topics such as the Millennium Dome, national lottery funded projects, international case studies, statistics, examples, and others. It examines the factors that contribute to the success of visitor attractions. It contains theories which are illustrated through examples.

Development and Management of Visitor Attractions Summary

Development and Management of Visitor Attractions by John Swarbrooke

Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism.

New features/topics include:

* The Millennium Dome
* National Lottery funded projects
* International case studies
* Updated statistics and examples

The author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case studies drawn from a number of countries.

Development and Management of Visitor Attractions Reviews

...a well presented publication, which provides a clear and in depth perspective on attraction design.
Hospitality, May 2002

About John Swarbrooke

John Swarbrooke

Table of Contents

Preface; The context - Introduction; The role of visitor attractions in tourism; The visitor attraction product; The visitor attraction market; The business environment and visitor attractions; The development of visitor attractions - The development process and the role of feasibility studies; Factors influencing the success of visitor attractions; Financing visitor attraction projects; Designing visitor attractions; Project management; The management of visitor attractions - The role of the manager and management styles; The marketing concept; Strategic marketing planning; The implementation of marketing strategies; Human resource management; Financial management; Operations management; Management and the 'greening' of attractions; Managing quality; Managing change and planning for the future; Case studies; The future of visitor attractions; Bibliography and further reading; Index.

Additional information

GOR002362634
9780750651691
0750651695
Development and Management of Visitor Attractions by John Swarbrooke
John Swarbrooke
Used - Very Good
Paperback
Taylor & Francis Ltd
20011211
432
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Development and Management of Visitor Attractions