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Improve Your Copywriting: Teach Yourself By Jonathan Gabay

Improve Your Copywriting: Teach Yourself
by Jonathan Gabay

Do you need to write exciting copy and sometimes get stumped? Are you looking for creative ideas or need a dip-in reference for quick tips and hints? If so, this book by one of the UK's leading copywriting experts is your answer.
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Improve Your Copywriting: Teach Yourself Summary


Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets.From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including:- the internet- radio and TV- business-to-business- public relations- recruitment- charities- ... and many more!Throughout the book you'll find quick tips and author insights summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential.NOT GOT MUCH TIME?One and five-minute introductions to key principles to get you started.AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the author's many years of experience.TEST YOURSELFTests in the book and online to keep track of your progress.EXTEND YOUR KNOWLEDGEExtra online articles to give you a richer understanding of copywriting.TRY THISInnovative exercises illustrate what you've learnt and how to use it.

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Additional information

Sku
GOR003014725
Title
Improve Your Copywriting: Teach Yourself
Author
Condition
Very Good
Binding type
Paperback
Publisher
Hodder & Stoughton General Division
Year published
Number of pages
368
ISBN 10
1444102958
ISBN 13
9781444102956
Prizes
N/A
Cover note
Book picture is for illustrative purposes only, actual cover or edition may vary.
Note
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.