This is the story of Jose Bove, the radical French farmer who led a protest into the town of Millau and dismantled, to cheering crowds, the new McDonalds. Now a national hero in France, he has become a leading figure in the global anti-capitalist protests, famed not only for his passion for politics but also for his Roquefort cheese. For Bove the struggle against multinational and corporate industry, which he has been involved in since 1968, is also a struggle against what he calls "malbuffe", "horrible nosh". In France good food and good politics have proved an irresistible mixture. Bove examines the issues behind the campaign that was successfully launched to enthusiastic suport at the WTO protests in Seattle last November: the industrialization of agriculture in a global economy, the environmental damage this is wreaking and the tasteless unhealthy food that results.