This work focuses on those techniques which will enable fashion students to make the break into the professional world. Seaman gives a summary of basic illustration skills and how to apply them. He examines working briefs based on examples and case studies. He also discusses the following aspects of professional fashion design: textile promotions; catalogues; product enhancement; packaging; magazine advertisements; and editorials. Each job is examined from the perspective of the client and the brief, and shows how raw talent can be channelled into professional results. Aimed at students of fashion design and lecturers, there is also advice on agents, job seeking, client relations and portfolio presentation.