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Creativity Now: Get inspired, create ideas and make them happen now! By Jurgen Wolff

Creativity Now: Get inspired, create ideas and make them happen now!
by Jurgen Wolff

Divided into four key segments (dreaming, originating, varying and adapting) this book covers each section of the creative process. In every segment 25 suggestions are provided to inspire your creativity, and prompt questions are also included to help readers adapt these ideas to their own situation.

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Creativity Now: Get inspired, create ideas and make them happen now! Summary


Creativity Now ensures creative stimulation never runs dry. Itself creative in both content and design, it's a book that entrepreneurs, writers, managers, marketers, and anybody else who needs a practical path to innovation can turn to and instantly find a way generate new ideas. It's divided into four key segments of the creative process: DREAMING consists of 25 ideas for about how to get yourself into a creative state of mind quickly. It includes quick brain exercises, physical exercises that integrate the two lobes of the brain, and methods for engaging all your senses. ORIGINATING reveals 25 ways to come up with ideas when you don't have any. It includes the opposite technique (starting with the opposite of what you're trying to invent or create), juxtaposition of words and images to create new combinations, and stepping into creative alter egos. VARYING shows 25 ways to come up with more creative variations of something that already exists. These include making it bigger, making it smaller, and changing the target audience. ADAPTING provides 25 ways to be inspired by the most creative things people have come up with in the last few decades, including examples from the worlds of business, the arts, and science. Each case includes prompt questions that will help the reader adapt these breakthroughs to his or her own situation. The book is true to its own spirit by incorporating creative typography, cartoons, antique art, unusual layouts, and provocative checklists and quizzes. The style is concise and entertaining, making it a book to keep handy to refer to whenever a fresh idea is needed.

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Additional information

GOR001614985
Creativity Now: Get inspired, create ideas and make them happen now!
Jurgen Wolff
Used - Very Good
Paperback
Pearson Education Limited
2009-10-15
224
0273724673
9780273724674
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.