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Cambridge IGCSE Business Studies 4th edition Karen Borrington

Cambridge IGCSE Business Studies 4th edition By Karen Borrington

Cambridge IGCSE Business Studies 4th edition by Karen Borrington

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Summary

Provide a true international perspective with this new edition of the market leading text, endorsed by Cambridge International Examinations.

Cambridge IGCSE Business Studies 4th edition Summary

Cambridge IGCSE Business Studies 4th edition by Karen Borrington

Endorsed by Cambridge International Examinations for the latest syllabus, this new edition of the the market-leading text provides a true international perspective.

This title has been endorsed by Cambridge International Examinations for the latest Cambridge IGCSE (0450) and Cambridge O Level Business Studies (7115) syllabuses.

It includes a Student's CD-ROM with every book, offering additional questions and support throughout the course and ahead of exams.

- Offers an international perspective through a wide range of up-to-date case studies
- Reinforces understanding through a variety of activities and discussion points
- Provides examination preparation with revisions questions and summaries throughout
- Written in accessible language, but with plenty of detail for top-grade students

Also available:
Teacher's CD-ROM (9781444176520) containing guidance on teaching the course, unique digital resources and all the answers to the exercises in the Student's Book.

Cambridge IGCSE Business Studies 4th edition Reviews

An excellent and dependable resource for students of IGCSE which makes the subject very interesting and easy to learn. -- Mrs Manorama Subramanian

About Karen Borrington

Karen Borrington teaches at Ecclestone School, Derbyshire and is an experienced examiner for the University of Cambridge International Examinations Peter Stimpson teaches at Hurtwood House School, Surrey and is an experienced examiner for the University of Cambridge International Examinations

Table of Contents

Introduction Section 1 Understanding business activity 1 Business activity 2 Classification of businesses 3 Enterprise, business growth and size 4 Types of business organisation 5 Business objectives and stakeholder objectives Case study (Paper 2 style) Section 2 People in business 6 Motivating workers 7 Organisation and management 8 Recruitment, selection and training of employees 9 Internal and external communication Case study (Paper 2 style) Section 3 Marketing 10 Marketing, competition and the customer 11 Market research 12 The marketing mix: product 13 The marketing mix: price 14 The marketing mix: promotion and technology 15 The marketing mix: place 16 Marketing strategy Case study (Paper 2 style) Section 4 Operation management 17 Production of goods and services 18 Costs, scale of production and break-even analysis 19 Achieving quality production 20 Location decisions Case study (Paper 2 style) Section 5 Financial information and decisions 21 Business finance: needs and sources 22 Cash-flow forecasting and working capital 23 Income statements 24 Balance sheets 25 Analysis of accounts Case study (Paper 2 style) Section 6 External influences on business acitivy 26 Government economic objectives and policies 27 Environmental and ethical issues 28 Business and the international economy Case study (Paper 2 style) Index

Additional information

GOR006476507
9781444176582
1444176587
Cambridge IGCSE Business Studies 4th edition by Karen Borrington
Karen Borrington
Used - Very Good
Paperback
Hodder Education
20130426
368
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Cambridge IGCSE Business Studies 4th edition