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Selling For Entrepreneurs Kathryn Lennon

Selling For Entrepreneurs By Kathryn Lennon

Selling For Entrepreneurs by Kathryn Lennon


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Condition - Very Good
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Summary

'Selling For Entrepreneurs' helps the reader learn from people just like them - entrepreneurs - with passion and enthusiasm for the subject, but without the training or patience for traditional selling, who have lived through the rejections and knock-backs to tell the tale.

Selling For Entrepreneurs Summary

Selling For Entrepreneurs by Kathryn Lennon

Ditch outdated sales thinking and get 21st century selling techniques for 21st century sales volume:

  • Think and act like your customer and get more sales

  • Get fabulous sales and still be a nice person

Selling For Entrepreneurs helps the reader learn from people just like them -entrepreneurs - with passion and enthusiasm for the subject, but without the training or patience for "traditional" selling, who have lived through the rejections and knock-backs to tell the tale!

It details every aspect of the sales process, from planning to presentation to closing. As well as learning nuts and bolts of selling, you'll find out how to:

  • Develop the self-image to give you the edge in every sales situation
  • Concentrate on the customer's emotional factors to ensure better sales results
  • Identify your customer's most pressing concerns
  • Position your product or service to fill those needs.

About Kathryn Lennon

Following a successful career as a marketing and organisation psychology specialist and consultant working around the world with Blue Chip companies and household names, Kathryn Lennon founded Tangerine Trees Business Consultancy, specialising in innovative no-nonsense advice utilising the latest technologies, and shattering the myths that consultancy must be expensive or shrouded in mystery.

Kathryn is a radio broadcaster, speaker, consultant, trainer and writer, getting information to business owners in the way they want it, as well as running her own successful small business.

Kathryn is a Prince's Trust mentor and a patron of the Big Issue Foundation, as well as a Guinness Book of World Records [contender] for the World's Largest Business Consultancy.

Table of Contents

...for Entrepreneurs

About the author

Acknowledgements

Introduction

PART ONE: THE FOUNDATIONS OF SELLING

1: How and why people buy

2 : The Psychology of Selling

3: What are you Selling?

PART TWO: THE SALES PROCES

4: Prospecting for Opportunities

5: Pitching your Business

6: Overcoming Objections

7: Managing your Sales

8: Closing Techniques

9: Indirect Selling

PART THREE: THE SECRETS OF SELLING

10: AIDA

11: Influencing People and Hypnotic Sales

12: The Sales Process

Index

Additional information

GOR003261201
9780273724926
0273724924
Selling For Entrepreneurs by Kathryn Lennon
Used - Very Good
Paperback
Pearson Education Limited
2009-07-23
224
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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