Cart
Free Shipping on all orders in Australia
Over 7 million books in stock
We aim to be carbon neutral by 2022
The Entrepreneurial Nutritionist By Kathy King

The Entrepreneurial Nutritionist by Kathy King

Condition - Very Good
$26.49
Only 1 left

Summary

Gives practical advice on how to start and grow a private practice or consulting business. This book covers such topics as: service marketing, consulting on the Web, various ethical and legal problems, ownership issues, and how to create your retirement. It features sample business forms and sample contracts, promotion letters, and legal forms.

The Entrepreneurial Nutritionist Summary

The Entrepreneurial Nutritionist by Kathy King

Now in its Fourth Edition, The Entrepreneurial Nutritionist gives practical advice on how to start and grow a private practice or consulting business. Timely topics covered include service marketing, consulting on the Web, new ethical and legal problems, ownership issues, and how to create your retirement. The book presents strategies from top nutrition entrepreneurs. An additional feature: 44 pages of sample business forms and sample contracts, letters of agreement, promotion letters, and legal forms.

This edition includes results of the first-ever worldwide survey of entrepreneurial dietitians, conducted by the author-approximately 1,335 dietetics professionals were surveyed on how much it cost to get started, what they charge for various services, and their most successful marketing ideas. New case studies by top practitioners are also included.

The Entrepreneurial Nutritionist Reviews

-- Third Edition Review: "This book is a must read for any dietician in private practice or consulting of any type."

About Kathy King

Kathy King has been an entrepreneur since 1972 when she started her private practice specializing in outpatient counseling. She has counseled over 6,000 patients as well as consulted for sports teams, a dialysis center, drug rehab programs, spas and food companies. Kathy hosted her own nationally syndicated radio talk show in 1989 and has authored nine books. Her company, Helm Publishing, publishes books and self-study courses for the continuing education of dietitians and nurses.

Table of Contents

Introduction

Part I: THE BEGINNING

1: The Entrepreneurial Spirit

2: Is Self-Employment for You?

Part II: BUILDING A STRONG FOUNDATION

3: Strategies and Management

4: What Can We Learn from the "Masters?"

5: Nurturing Your Creativity

6: Building Your Credibility

7: Ethics and Malpractice

8: Creating a Good Image

9: Counseling Expertise

Part III: MANAGING YOUR BUSINESS

10: Business Plan

11: Marketing Decisions

12: Forms of Business Ownership

13: Protecting Your Ideas and Interests

14: Choosing Business Advisors

15: Money and Finance

16: Start-up Decisions and Costs

17: Fees

18: Reimbursement

19: Negotiation, Selling, and Contracts

20: Office Policies and Dealing with Clients

Part IV: TAKING YOUR IDEAS TO MARKET

21: Promoting Your Venture

22: Using the Internet in Your Business

23: Website Basics

24: Website Creation to Maximize Promotion

Part V: DEVELOPING YOUR PROFESSIONAL PRACTICE

25: Consulting in Long Term Care

26: Tapping into Food and Culinary Markets

27: The "Write" Way to Get Published

28: Media Savvy

29: Sports and Cardiovascular Nutrition

30: The Wellness Movement

31: Continued Competency

Additional information

GOR010578570
The Entrepreneurial Nutritionist by Kathy King
Used - Very Good
Paperback
Lippincott Williams and Wilkins
2009-08-28
352
0781793696
9780781793698
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Entrepreneurial Nutritionist