Losing top talent can cost businesses big money. The ability to identify and nurture talent is a trait that is shared by the market leading brands (such as Innocent and Virgin) featured as case studies in this book. A common misconception is that attracting and retaining talented staff is all about offering an attractive salary. But although pay is one of the leading motivators for choosing a job, learning and development opportunities and employer perceptions play an increasingly important role. As well as adding to the debate on the 'war on talent', Thorne and Pellant present the latest best-practice thinking about becoming an employer of choice. Written in an accessible easy-to-follow style, this essential guide is a comprehensive introduction to talent management. It enables readers to quickly make sense of the term 'employer branding' and demonstrates how to apply it in order to become an attractive employer.