Trends 09/10: Forecasting with Central Saint Martins by Kevin Tallon
Trend-forecasting collection of work from the trend think-tank at the world-famous Central Saint Martins college in London (often referred to as 'Saints'). 'Trends 09' represents in a clear and concise visual manner early trend directions. Amongst the maelstrom of creativity, Saints edits, sources and narrates key early trends, mixing and matching creative disciplines (from fashion, design, fine art and product design), acknowledging that everything influences everything. Based on a 24-month forecast with considerable amount of design data, Saints thin-slices the most influential, directional and creative work to represent it in its rawest and earliest form with enough flexibility to adapt over the two-year lead. 'Trends 09' is composed of a general introduction to the think-tank's findings, highlighting key drivers and influences in the year's graduates work. It then presents the 10 key trends - some socio-cultural, some design led and some style based. All the work collated and represented in 'Trends 09' is from graduates and students. Central Saint Martins is unique in its expression of emerging trends and its privileged position at the heart of what is a world famous art and design college. The Saints think-tank consults blue chip companies such as Nokia, the Gucci Group and Dyson, providing an authoritative and proven track record in trend forecasting.