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Managing Key Clients Kevin Walker

Managing Key Clients By Kevin Walker

Managing Key Clients by Kevin Walker

Reviews:
$15.49
Condition - Very Good
Only 2 left
Very Good

Summary

A companion book to "Creating New Clients". Beginning with a "Key Client Management Healthcheck", the volume not only pinpoints what every reader's firm is currently doing to get the most out of their major clients - it will show them what they're doing wrong and how to put it right.

Managing Key Clients Summary

Managing Key Clients by Kevin Walker

A companion book to Creating New Clients. Beginning with a Key Client Management Healthcheck, the volume not only pinpoints what every reader's firm is currently doing to get the most out of their major clients - it will show them what they're doing wrong and how to put it right.

Table of Contents

Key client management healthcheck; finding the motivation; clients, key clients, and crown jewels; setting and meeting client expectations; marketing to clients; selling to clients; cross-selling to clients; forming the plan; using support technology; managing key client relationships; values and characteristics in key client management; key client management healthcheck analysis.

Additional information

GOR001291690
9780826447104
0826447104
Managing Key Clients by Kevin Walker
Kevin Walker
Used - Very Good
Paperback
Cengage Learning EMEA
2000-06-08
216
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Managing Key Clients