Name: Conversations with Marketing Masters By Laura Mazur
SKU: 9780470025918
Price: 18.99 AUD
Availability: OutOfStock

Conversations with Marketing Masters Summary

Conversations with Marketing Masters by Laura Mazur

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great - and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

Conversations with Marketing Masters Reviews

...a treasure-trove for the marketer and anybody else interested in the dynamics of how and why some things sell (Gulf Business, March 2007)

About Laura Mazur

Laura Mazur is a business writer and partner in Writers 4 Management, a professional writing firm. She has been a business journalist since 1978 and was editor of the UK's Marketing magazine from 1986 to 1989. She has written for a range of publications, including a weekly column for Marketing magazine for five years, and is also the author of management guides on international marketing and communications published by the Economist Intelligence Unit and Financial Times Reports. Since they formed Writers 4 Management in 2004, she and her business partner, Louella Miles, have worked with a range of organizations and individuals, including writing white papers, running writing training courses, and acting as ghost writers/editors on a number of books. An economics graduate of Smith College in the USA, she also has an MA from the University of London in Soviet studies. Louella Miles is a business writer, and Laura's partner in Writers 4 Management. She started in consumer journalism in 1976, with the Consumers' Association, before moving over to business writing in 1980. She was managing editor of Marketing magazine through the mid to late 1980s. Her portfolio includes management reports on topics as diverse as corporate reputation and sponsorship, published by Management Today and International Marketing Reports respectively. She has also, for the past seven years, edited a weekly media newsletter, and produces a range of titles on qualitative research.

Acknowledgements. About the Authors. Introduction. 1 Philip Kotler: The founding father. 2 David Aaker: Brand equity trailblazer. 3 Jean-Claude Larreche: Marketing strategy master. 4 Regis McKenna: The technology visionary. 5 Don Peppers and Martha Rogers: The one-to-one gurus. 6 John Quelch: Global marketing authority. 7 Al Ries: Pioneer of positioning. 8 Don Schultz: Integrated marketing communications innovator. 9 Patricia Seybold: Customer experience expert. 10 Jack Trout: Positioning pioneer. 11 Lester Wunderman: Direct marketing missionary. Index.

Additional information

Sku

GOR007135664

ISBN 13

9780470025918

ISBN 10

0470025913

Title

Conversations with Marketing Masters by Laura Mazur

Author

Laura Mazur

Condition

Used - Very Good

Binding type

Hardback

Publisher

John Wiley & Sons Inc

Year published

20070126

Number of pages

248

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Conversations with Marketing Masters Laura Mazur

Conversations with Marketing Masters by Laura Mazur

Summary

Conversations with Marketing Masters Summary

Conversations with Marketing Masters by Laura Mazur

Conversations with Marketing Masters Reviews

About Laura Mazur

Table of Contents

Additional information

Customer Reviews - Conversations with Marketing Masters