This is the core text for The Chartered Institute of Marketing foundation certificate in marketing. Attention is given to the specific elements of marketing covered on the CIM/CIE syllabus, and the influence of ICT on marketing principles and practice is emphasized.
Foundation Marketing, third edition is an essential text for anyone seeking a no-nonsense introduction to marketing. Clear and easy to use, it offers practical examples to highlight the basics of marketing, including its strategic and international dimensions. With interactive features such as in-text activities designed to develop key skills as well as marketing knowledge, Foundation Marketing is the ideal text to help you master marketing skills.
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* Introduction to marketing * Marketing in the real world * The marketing environment * Buyer behaviour * Marketing research * Target marketing * Product * New product development * Price * Distribution * Promotion: introduction, advertising and direct marketing * Promotion: selling, sales promotion and public relations * International marketing * Strategic Marketing Management: planning, organisation and control Appendix: Answers to self-check questions Index
Foundation Marketing by Liz Hill
Modular Texts In Business & Economics
Used - Very Good
Pearson Education Limited
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This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.