Written by two leading Web site consultants, this book explains how to merge aesthetics and mechanics for distinctive, cohesive Web sites that work. It focuses on the framework that holds the two together. By applying the principles outlined in this updated edition, the reader should learn how to build Web sites and intranets that are easier to navigate and appealing to users, as well as scalable and simple to maintain. The book also teaches: how to develop a strong, cohesive vision for a site that makes it both distinctive and usable; how to organize a site's hierarchy in ways that are meaningful to its users and that minimize the need to re-engineer the site; how to create navigation systems so that users can move through the site without getting lost and frustrated; how to label a site's content in the language of the users; how to organize a site in a way that supports both searching for specific items and casual browsing; how to configure search systems so that users' queries actually retrieve meaningful results; and how to manage the process of developing information architecture, from selling the concept to research and conceptual design to planning and production.