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Marketing Fundamentals Maggie Jones

Marketing Fundamentals By Maggie Jones

Marketing Fundamentals by Maggie Jones


$83.99
Condition - Very Good
Only 1 left

Summary

Provides a concise and fundamental information to assist students in passing the CIM exams. Presented in a compact, spiral bound format, this work features diagrams and bulleted lists to ensure that the key points are displayed. It includes a list of learning outcomes, hints and tips which are presented in each section.

Marketing Fundamentals Summary

Marketing Fundamentals by Maggie Jones

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorized. It is updated to reflect changes in the coursebook. It is written specifically for revision purposes therefore only featuring the key concepts that need to be learned. It is carefully designed to enable points to be easily extracted and memorized without clouding them in additional information. It accompanies the CIM Coursebook and MarketingOnline website to provide a complete suite of products to support the CIM qualification.

Table of Contents

The development of marketing and marketing orientation; Marketing planning and budgeting; The marketing mix: product; The marketing mix: new product development and portfolio management; The marketing mix: price; The marketing mix: place; The marketing mix: promotion; The marketing mix: service and customer care; Marketing in context.

Additional information

GOR005279893
9780750682831
0750682833
Marketing Fundamentals by Maggie Jones
Used - Very Good
Hardback
Taylor & Francis Ltd
20061030
118
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Marketing Fundamentals