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AQA Business Studies for AS Malcolm Surridge

AQA Business Studies for AS By Malcolm Surridge

AQA Business Studies for AS by Malcolm Surridge

Reviews:
$25.99
Condition - Very Good
Only 1 left
Very Good

Summary

Let Surridge and Gillespie give you the inside track to the latest AQA Business Studies AS specification.

AQA Business Studies for AS Summary

AQA Business Studies for AS by Malcolm Surridge

This latest edition offers advice on and examples of answers to analysis and evaluation questions. Each unit includes a mock examination paper with specific guidance on how to tackle it from expert examiners. - Gives students the edge in their exams with an exceptional insight into the current specification and assessment process from highly regarded and experienced authors - Keeps students motivated and links theory to the real world with brand new case studies, reflecting the most exciting and relevant entrepreneur activity - Reflects the turbulent economic activity of recent years so that students can ground their study in an understanding of the impact of current economic events Answers to the questions and activities in the book can found in AQA Business Studies for AS (S&G): Answers Dynamic Learning (9781444148862) which can be purchased via www.hddereducation.co.uk/dynamiclearning

About Malcolm Surridge

Malcolm Surridge is Senior Examiner for A Level Business Studies for a leading awarding body and is an experienced teacher and author. Andrew Gillespie is Principal Examiner for A Level Business Studies for a leading awarding body and is an experienced teacher and author.

Table of Contents

Unit 1 Starting a business Enterprise Generating and protecting business ideas Franchises Business plans Conducting start-up market research Understanding markets Transforming resources into goods and services Choosing the right legal structure Raising finance for a start-up Locating the business Employing people Planning finance Calculating costs, revenues and profits Using break-even analysis to make decisions Using cash flow forecasting Setting budgets Assessing business start-ups Unit One assessment Unit Two Finance Using budgets Improving cash flow Measuring and increasing profit People in business Improving organisational structures Measuring employee performance Recruitment, selection and training Theories of motivation Motivation in practice Marketing and the competitive environment Effective marketing Designing an effective marketing mix Using the marketing mix: product Using the marketing mix: pricing Price elasticity of demand Using the marketing mix: place Using the marketing mix: the promotional mix Marketing and competitiveness Operations management Making operational decisions Developing effective operations: quality Developing effective operations: customer service Working with suppliers Using technology in operations Unit Two assessment

Additional information

GOR003862411
9781444123463
1444123467
AQA Business Studies for AS by Malcolm Surridge
Malcolm Surridge
Used - Very Good
Paperback
Hodder Education
20110325
336
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - AQA Business Studies for AS