The Marketing Plan Handbook Marian Burk Wood

Name: The Marketing Plan Handbook By Marian Burk Wood
SKU: 9780137053506
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The Marketing Plan Handbook by Marian Burk Wood

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The Marketing Plan Handbook Summary

The Marketing Plan Handbook: International Edition by Marian Burk Wood

A step-by-step guide to creating a customized marketing plan.

The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.

Chapter 1: Marketing Planning: New Urgency, New Possibilities
Chapter 2: Analyzing the Current Situation
Chapter 3: Understanding Markets and Customers
Chapter 4: Planning Segmentation, Targeting, and Positioning
Chapter 5: Planning Direction, Objectives, and Marketing Support
Chapter 6: Developing Product and Brand Strategy
Chapter 7: Developing Pricing Strategy
Chapter 8: Developing Channel and Logistics Strategy
Chapter 9: Developing Marketing Communications and Influence Strategy
Chapter 10: Planning Metrics and Implementation Control

Additional information

Sku

GOR012328323

ISBN 13

9780137053506

ISBN 10

0137053509

Title

The Marketing Plan Handbook: International Edition by Marian Burk Wood

Author

Marian Burk Wood

Condition

Used - Good

Binding type

Paperback

Publisher

Pearson Education (US)

Year published

2010-03-28

Number of pages

224

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

The Marketing Plan Handbook Marian Burk Wood

The Marketing Plan Handbook by Marian Burk Wood

The Marketing Plan Handbook Summary

The Marketing Plan Handbook: International Edition by Marian Burk Wood

Table of Contents

Additional information

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