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Selling the Splat Pack Mark Bernard

Selling the Splat Pack By Mark Bernard

Selling the Splat Pack by Mark Bernard


$44.99
Condition - Very Good
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Summary

Reveals the history of how the emergence of the DVD market changed cultural and industrial attitudes about horror movies and film ratings. This title presents a re-evaluation of the history of the horror film from an industry studies perspective. It also features an exploration of the relationship between DVDs and film ratings.

Selling the Splat Pack Summary

Selling the Splat Pack: The DVD Revolution and the American Horror Film by Mark Bernard

This book reveals the role of the DVD market in the growth of ultraviolent horror in the 2000s. This study reveals the history of how the emergence of the DVD market changed cultural and industrial attitudes about horror movies and film ratings. These changes made way for increasingly violent horror films, like those produced by the Splat Pack, a group of filmmakers who were heralded in the press as subversive outsiders. Taking a different tack, this study proposes that the films of the Splat Pack were products of, rather than reactions against, film industry policy. It blends study of the film industry with analysis of films such as the Saw and Hostel franchises. Features a timely combination of film industry studies with film genre studies; presents a re evaluation of the history of the horror film from an industry studies perspective; an exploration of the relationship between DVDs and film ratings; and interdisciplinary analysis of several recent significant horror films.

About Mark Bernard

Mark Bernard is Instructor of American Studies and Communication Studies at the University of North Carolina at Charlotte.

Additional information

GOR013531352
9781474405584
1474405584
Selling the Splat Pack: The DVD Revolution and the American Horror Film by Mark Bernard
Used - Very Good
Paperback
Edinburgh University Press
20150531
224
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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