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Design Management Mark Oakley

Design Management By Mark Oakley

Design Management by Mark Oakley


$36.99
Condition - Well Read
Only 1 left

Summary

A comprehensive review of the role of management in design and the role of design within management structures, covering most forms of industry from manufacturing to services. Over 40 contributors have written on topics central to a full understanding of design and design management.

Design Management Summary

Design Management: A Handbook of Issues and Methods by Mark Oakley

A comprehensive review of the role of management in design and the role of design within management structures, covering most forms of industry from manufacturing to services. Over 40 contributors have written on topics central to a full understanding of design and design management. From a general introduction to the topic and exemplars of the role of design in three key sectors, the book moves on to examine the business context for design. After identifying the importance of the subject in short and long term business strategy, the book then considers those management infrastructures which will support such strategies most effectively. An overview follows of the design process itself and the links with the market place are explored. A major section of the book deals with project management and control (including legal protection) and this is followed by observations on innovative management practices and the impact of new technology.

Table of Contents

Design and design management; the business context; corporate approaches - organization, communication and leadership; natures of design processes; marketing/design links; managing design projects; other approaches and challenges.

Additional information

GOR012676936
9780631154044
0631154043
Design Management: A Handbook of Issues and Methods by Mark Oakley
Used - Well Read
Hardback
John Wiley and Sons Ltd
19900726
400
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book. We do our best to provide good quality books for you to read, but there is no escaping the fact that it has been owned and read by someone else previously. Therefore it will show signs of wear and may be an ex library book

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