A great story - full of character, fun and life. Kevin Roberts, CEO Worldwide, Saatchi & Saatchi The story of the best advertising told with the accuracy of the best journalism and with the style of the best literature. Washington Olivetto, President, W/Brasil A terrific book: intelligently written and thoroughly researched. A must for anyone interested in the history of advertising. Sir Alan Parker Immensely readable. Sir Martin Sorrell, CEO, WPP Tungate argues effectively that the prevalence and effectiveness of a given country's advertising is commensurate with that country's entire economy; media enthusiasts and professionals will find this a handy, entertaining and insightful guide to the past and future of the ad world. Publishers Weekly A balanced, detailed, yet lively global history of modern advertising. Library Journal, Best Business Books 2007 A great read. AdPulp Adland puts the industry into perspective and provides an insight into the future. Business Executive For the first time in Ad Land someone has attempted to tell the entire saga, and that's why this book is significant. Not only is this book a fascinating insight into the people that make Ad Land a wonderful place to work, it is a kick up the back to those of us that want it to stay that way by adequately facing up to the challenges it faces. And while you won't be giving this book to your father for Christmas, if you work in ad land you will walk a little taller having it. Adliterate.com Drawing on interviews with survivors of advertising's golden age as well as today's creative directors, he takes readers on a journey from Madison Avenue to the emerging markets of Central Europe, South America and Asia. Puts the industry in perspective. Research Book News Useful for students. CNBC European Business News A worthwhile read for marketing and communication managers. It is a clearly organized plea that marketing, or better said advertisting firms and their people, become more financially focused. imedia Here's a Business/history book wonderfully conceived and composed and fun to read. How often do you find that to be true Advertising to Baby Boomers, January 2008 (USA)
