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Preparing a Business Plan By Matthew Record

Preparing a Business Plan

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A business plan is one of the most important documents the business manager will have to produce. This is a practical guide to how to produce a well thought out and carefully structured plan, including checklists and action plans, case studies, and model business plans.

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Preparing a Business Plan Summary


Preparing a Business Plan: How to Lay the Right Foundations for Business Success by Matthew Record

For a manager a business plan is one of the most important documents they will have to produce, whether just starting out in business, or already trading. This book aims to show how to produce a well thought out and carefully structured plan which could be crucial to the survival and long-term success of the enterprize. Poor planning has been identified as the major cause of business failure - a third of all new businesses fail in their first year, and of the rest 95 per cent will not make it beyond five years. This book aims to help ensure that businesses get off to the right start.

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Table of Contents


The need for planning; stating your business idea; identifying the market; the marketing plan; the operational plan; forecasting sales; financial analysis; appendices to the plan; presenting your plan; running the business to plan.

Additional information

GOR006055995
Preparing a Business Plan: How to Lay the Right Foundations for Business Success by Matthew Record
Matthew Record
Used - Very Good
Paperback
Little, Brown Book Group
1997-04-30
160
1857033744
9781857033748
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.