From Ancient Greece to the Beijing Olympics, sport has delivered thrilling victories and gut-wrenching defeats, but moments of good sportsmanship are increasingly rare. Is chivalry dead? Or have rumours of its demise been exaggerated? Whether displayed by an Australian sculler or an Egyptian judoka, sportsmanship has come in many guises. It's Not the Winning that Counts celebrates the Boy's Own heroism of yachtsman Pete Goss's mercy dash across the Southern Ocean to rescue a capsized French rival; recalls the high ideals of the gentleman-amateurs of the Corinthian Football Club; salutes Freddie Flintoff, hero of the 2005 Ashes, commiserating with an opponent before celebrating with team-mates; and takes its hat off to Jack Nicklaus, conceding a two-foot putt on the final green of the 1969 Ryder Cup.