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What I Learned from Sam Walton By Michael Bergdahl

What I Learned from Sam Walton
by Michael Bergdahl

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Praise for WHAT I LEARNED FROM SAM WALTON "Michael Bergdahla s book presents unique insights into the staggering international success of Wal--Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness.
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What I Learned from Sam Walton Summary


What I Learned from Sam Walton: How to Compete and Thrive in a Wal-Mart World by Michael Bergdahl

Praise for WHAT I LEARNED FROM SAM WALTON "Michael Bergdahla s book presents unique insights into the staggering international success of Wal--Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness." --Tracy Mullin, President and CEO, National Retail Federation "Retailers, non--retailers, manufacturers, and suppliers will enjoy Bergdahla s insights into Wal--Marta s service culture and its leadership icon, Sam Walton." --Roger J. Dow, Senior Vice President Global and Field SalesMarriott International, Inc. Bergdahl outlines his competitive strategy with the acronym P.O.C.K.E.T.S. P--Price: Dona t try to compete on price; differentiate your product selection. O--Operations: Break the retail "ready, shoot, aim" tactical orientation bydeveloping an actual strategy to compete. C--Culture: Build a can--do culture with a strong sense of urgency. Communicate your values and beliefs over and over again to your employees. K--Key Item Promotion/Product: Determine who you are and uniformly communicate your brand message to your entire team. E--Expenses: Become obsessed about controlling costs. T--Talent: Recruit constantly and hire people who have both experience and high potential. S--Service: Never take your customer for granted. Empower your employees to make decisions involving customer concerns.

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About Michael Bergdahl


MICHAEL BERGDAHL has over twenty--five years of business experience working in a variety of business environments with outstanding business leaders. He has worked for three Fortune 500 companies and has been involved in two successful business turnarounds. His experiences in the restaurant, publishing, petrochemical, consumer packaged goods, discount retailing, specialty retailing, and waste industries provide the foundation for his interest in and knowledge of this topic. His years of retailing experience with companies like Frito--Lay, Wal--Mart, and American Eagle Outfitters provided the "business laboratory" for him to fine tune his understanding of business competition. His knowledge of Wal--Mart comes from firsthand experiences working at their home officeA-with Mr. Sam himself.

Table of Contents


Foreword. Preface. Acknowledgments. Introduction Picking Wal--Mart's POCKETS--Strategies and Tactics I Learned From Sam Walton. Chapter 1: Pricing Strategies and Tactics. Chapter 2: Operational Strategies and Tactics. Chapter 3: Cultural Strategies and Tactics. Chapter 4: Key Item/Product Strategies and Tactics. Chapter 5: Expense Control Strategies and Tactics. Chapter 6: Talent Strategies and Tactics. Chapter 7: Service Strategies and Tactics. Conclusion. Appendix: Competitive Business Strategies and Tactics; Self--Assessment to Help You Evaluate Your Ability to Compete and Survive Against Wal--Mart. Notes. About the Author. Index.

Additional information

GOR001734675
What I Learned from Sam Walton: How to Compete and Thrive in a Wal-Mart World by Michael Bergdahl
Michael Bergdahl
Used - Very Good
Hardback
John Wiley and Sons Ltd
2004-09-03
238
0471679984
9780471679981
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.