Michael Dell, founder of Dell Computer and one of the world's top businessmen, explains how to foster and maintain a competitive edge, drawing lessons from his own formidable success. At the age of twelve Michael Dell earned USD 2000 selling stamps, and by the age of eighteen he was selling customized PCs from his dorm room. He went on to found one of the most successful computer businesses in the world, redefining the industry with his direct model process and pioneering customer support. Direct From Dell teaches you how to get to the front of the pack and stay there. Michael Dell shares his perspectives on: * Why, initially, it's better to have too little capital rather than too much * How studying customers, not competition will give you a greater competitive edge * Exploiting the Internet -- Dell sells an amazing USD 10 million-worth of systems per day over www.dell.com * Why your people pose a greater threat to your business than the competition * How to exploit the competition's weakness by exposing its greatest strength * How integrating vertically can make the difference between surivival and collapse Revealing nothing less than a new model for business in the information age, Direct from Dell is both a success story and a manifesto for revolutionizing any industry.