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Consumer Behaviour By Michael R. Solomon

Consumer Behaviour
by Michael R. Solomon

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$25.99
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Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The book links in consumer behaviour theory with the real life problems faced by practitioners.

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Consumer Behaviour Summary


Consumer Behaviour: A European Perspective by Michael R. Solomon

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.


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Table of Contents


Chapter 1: An introduction to consumer behaviour
Chapter 2: A consumer society
Chapter 3: Shopping, buying and evaluating
Chapter 4: Perception
Chapter 5: The self
Chapter 6: Motivation, values and lifestyle
Chapter 7: Learning and memory
Chapter 8: Attitudes
Chapter 9: Individual decision-making
Chapter 10: Groups and social media
Chapter 11: European family structures, household decision-making and age cohorts
Chapter 12: Income and social class
Chapter 13: Culture and consumer behaviour
Chapter 14: Cultural change processes
Chapter 15: Consumption and cultural differences

Additional information

GOR005379996
Consumer Behaviour: A European Perspective by Michael R. Solomon
Michael R. Solomon
Used - Very Good
Paperback
Pearson Education Limited
2013-06-06
704
0273772724
9780273772729
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.