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Managing Global Business Michael Wynn-Williams (University of Greenwich Business School)

Managing Global Business By Michael Wynn-Williams (University of Greenwich Business School)

Summary

This is a brand new introductory text that offers a succinct, accessible and engaging overview of the key theories and models that underpin the global economy and international business. Packed with global case studies and with an emphasis on practical employability skills it ensures students are prepared for the workplace.

Managing Global Business Summary

Managing Global Business by Michael Wynn-Williams (University of Greenwich Business School)

This is an exciting new introductory textbook which delivers a truly global exploration of international business. It provides an accessible and engaging overview of the key theories and models that underpin the global economy. The text gives attention to the challenges and ambitions of businesses in the developing world, including small and family-run businesses, as well as those of 'born-global' companies. Managing Global Business takes a practical approach to link theoretical concepts to real-world situations and offers a varied discussion into the key activities of the international manager, and a useful guide on employability opportunities. This textbook is recommended for established institutions as well as the rapidly expanding network of education centres in the developing world. It is designed as a core text for students of International Business and Business Management degrees at undergraduate and postgraduate level.

About Michael Wynn-Williams (University of Greenwich Business School)

Michael Wynn-Williams is a Senior Lecturer in International Business at Greenwich Business School, the University of Greenwich, UK.

Table of Contents

PART I: GLOBAL POSSIBILITIES 1. International Trade 2. International Growth and Diversification PART II: GLOBAL MARKETS 3. International Risk Analysis 4. Positioning Risk Analysis 5. Market Entry Decisions 6. International Markets PART III: GLOBAL LOCATIONS 7. Import and Export 8. Foreign Direct Investment 9. International Value and Supply Chains PART IV: GLOBAL STRATEGIES, ALLIANCES AND STRUCTURES 10. International Business Strategies 11. Global Strategic Alliances 12. Organisational Issues PART V: GLOBAL REGULATION AND FINANCE 13. The International Regulatory Framework 14. International Accounting 15. International Finance PART VI: GLOBAL MANAGEMENT OF PEOPLE 16. International Culture and Business 17. International Human Resource Management 18. Corporate Social Responsibility.

Additional information

GOR009860029
9781137348258
1137348259
Managing Global Business by Michael Wynn-Williams (University of Greenwich Business School)
Used - Very Good
Paperback
Bloomsbury Publishing PLC
2016-11-04
462
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Managing Global Business