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Online Marketing By Murray Newlands

Online Marketing by Murray Newlands

Condition - Very Good
5 in stock


Tagline: A one-stop guide to how social media, SEO, affiliate marketing, digital branding etc are changing what we do at work everyday. The internet has changed how most people do their jobs beyond recognition. Sometimes that's quite exciting, and other times it's pretty frightening.

Online Marketing Summary

Online Marketing: A User's Manual by Murray Newlands

This is Your Complete Manual of Digital Marketing Magic. How do you stay out in from when everything's moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it's exciting; other times it's just frightening. Online Marketing has all the answers. Murray Newlands tells you everything you need to know; how to do it; how to do it even better; and what the future might hold. With this book you'll get closer to your customers, increase conversions, learn more about the tools, understand digital brands, and become better networked. What more could you want?

About Murray Newlands

Murray Newlands is a leading international digital marketing advisor. He consults to companies around the world to help them improve their digital strategies. A former lawyer, Murray started out in online marketing over a decade ago, and has worked with some of the leading agencies, advertisers and networks since then. He speaks regularly at social media and marketing events in the US and the UK. Murray blogs at and tweets at @MurrayNewlands

Table of Contents

Acknowledgments. Foreword by Chris Brogan. Introduction - Everything You Want to Know but are Afraid to Ask about a New Kind of Marketing. Chapter 1 - Social Media. Chapter 2 - Digital Branding. Chapter 3 - Company Websites. Chapter 4 - Blogging. Chapter 5 - Online PR and Blogger Outreach. Chapter 6 - Video Marketing. Chapter 7 - SEO. Chapter 8 - Email Marketing. Chapter 9 - Affiliate Marketing. Chapter 10 - Digital Advertising. Index.

Additional information

Online Marketing: A User's Manual by Murray Newlands
Used - Very Good
John Wiley & Sons Inc
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Online Marketing