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Brilliant Business Writing: How to inspire, engage and persuade through words: How Brilliant Business Writers Make Their Words Work By Neil Taylor

Brilliant Business Writing: How to inspire, engage and persuade through words: How Brilliant Business Writers Make Their Words Work
by Neil Taylor

Written by an expert in the field, Neil Taylor, this book covers, in detail, the topic of business writing.

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Brilliant Business Writing: How to inspire, engage and persuade through words: How Brilliant Business Writers Make Their Words Work Summary


How much information do you read at work every single day? We are constantly bombarded with emails, brochures, letters, and much more. Now, how much of that information is interesting, or even memorable? Most business writing is boring, and not surprisingly, bored readers stop reading. That means it doesn't do what it's meant to do to sell something, persuade someone, or even inspire them. Brilliant Business Writingis about how you get your writing everything from e-mails to board reports - to work harder. How do you structure your writing so it's absolutely clear what you're saying? How do you make your writing so compelling that your reader will stick with it? And how do you make it vivid enough that they remember it? Brilliant Business Writinghas three big themes. It reveals how to: structure your writing so that you get your point across effectively make your language clear and straightforward inject a little magic to make your message more memorable, and make you worth listening to. Throughout the book you'll find real examples and practical tips to bring even the dullest business writing to life.

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Additional information

GOR001575311
Brilliant Business Writing: How to inspire, engage and persuade through words: How Brilliant Business Writers Make Their Words Work
Neil Taylor
Used - Very Good
Paperback
Pearson Education Limited
2008-12-10
232
0273720791
9780273720799
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.