This second edition has completely a new chapter on Web Presenting and links to several online seminars as well as a chapter on how to make your presentation content more memorable by using m62's Passive Mnemonic Processing techniques. The book illustrates its approach clearly and in detail: using real company examples and a series of 40 colour-images to show how such slides can work. Additionally, the book provides unique links to web sites where you can see more about this sort of presentation in action. Contents: Introduction, a new approach; Section one: Powerpoint; Section two: Messaging; Objective setting; Presentational intentions: educating; persuading; Section three: Visualisation; Visual devices;Section four: Design; Section five: Delivery; Conclusions - why rules?