About The Author
Preface
Foreword - by Tracey Clements
Introduction: The Ever-Evolving World Focuses on the critical need for retail transformation in response to changing consumer behaviours and technological advancements, including lessons from the pandemic.
Part 1: Driver or Passenger: It's Your Choice
Chapter 1: Retail is Evolving, With or Without You Presents the transformative forces shaping retail, stressing the importance of various factors such as customer-centricity, sustainability, data, and agile supply chains and more.
Chapter 2: The Danger of Leaving Change to Chance Discusses the challenges of transformation, the natural human resistance to change, potential pitfalls, and the importance of getting retail fundamentals right.
Chapter 3: The Journey of Retail Transformation Delves into the complexity of transformation, introducing the Retail Transformation Steering Wheel, a tool designed to guide and refine transformation initiatives effectively.
Part 2: Take the Driver's Seat
Chapter 4: Taking an Honest Look in the Mirror Stresses the need for understanding the current situation before initiating transformation, emphasising the importance of confronting uncomfortable truths and acknowledging unaddressed issues.
Chapter 5: Reading the Signals Underlines the need for effective utilisation of data, stressing the importance of balancing insight with instinct and monitoring the right metrics to measure the business and transformation.
Chapter 6: Finding the Right Transformation Introduces six types of transformation, emphasising the importance of setting a clear vision, considering the 'customers' of change, and aligning the transformation with the company strategy.
Chapter 7: Defining the Solution Highlights the importance of clearly defining the solution as a critical step towards achieving the transformation, tackling the unknowns and the importance of documenting the solution as a thinking and communication tool.
Chapter 8: Aligning Thinking Behind the Plan Promotes the importance of strategic planning in the transformation to forecast the future, align the team, and effectively manage inevitable changes and volatility.
Chapter 9: Accelerating Meaningful Progress Explores tactics for accelerating the pace of change and optimising value delivery, emphasising the importance of building and maintaining momentum and flexibility.
Chapter 10: Winning Hearts and Minds Starts with You Delves into essential mindsets for driving transformation, including resilience, determination, humility, adaptability, curiosity, focus, and courage, and how you can develop these in yourself and others.
Chapter 11: Getting the Right People Involved Unpacking the crucial role of people in transformation, discussing how to build an effective, cross-functional team, the skills, capabilities and attitudes to look for and the importance of taking care of the team.
Chapter 12: Creating and Fostering Your Transformation Ecosystem Discusses the complexities of the transformation ecosystem, offering strategies to inspire stakeholders and encourages aspects of a start-up mentality to foster a change-friendly culture.
Chapter 13: Avoiding the Inevitable Roadblocks Focuses on managing problems in transformation, emphasising the importance of swift action against real and potential problems and the use of a top challenge list to focus attention.
Chapter 14: Overcoming the Uncertainty and Unknowns Suggests how to navigate uncertainty during transformations, encouraging quick action and adaptation, along with experimentation and boldness in learning through doing.
Chapter 15: Making Bold Decisions Discusses the importance of careful, informed, and bold decision-making throughout the transformation process, with a focus on avoiding irrelevant debates or distractions.
Chapter 16: Rescuing and Reinvigorating Highlights strategies for rescuing or reinvigorating transformations that have broken down, refocusing on the right business issues and achieving quick wins to restart momentum.
Chapter 17: Executing and Realising the Transformation Emphasises the importance of careful execution in transformations, discussing potential failure modes and strategies for successful communication, training, monitoring and celebrating the completion.
Chapter 18: Bringing it All Together The conclusion revisits the Retail Transformation Steering Wheel and emphasises the ongoing nature of transformation, encouraging personal and company-level continuous improvement in transformation initiatives.
Appendix: Self-assessment for the Retail Transformation Steering Wheel A series of healthcheck questions relevant to chapters from Part 2 of the book.
Acknowledgements
