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Apple Confidential 2.0 Owen W. Linzmayer

Apple Confidential 2.0 By Owen W. Linzmayer

Apple Confidential 2.0 by Owen W. Linzmayer


$54.99
Condition - Very Good
Only 3 left

Summary

Examines the tumultuous history of America's best known Silicon Valley start-up - from its legendary founding more than 30 years ago, through a series of disastrous executive decisions, to its recent move into the music business.

Apple Confidential 2.0 Summary

Apple Confidential 2.0 by Owen W. Linzmayer

Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.

About Owen W. Linzmayer

Owen W. Linzmayer is a San Francisco-based freelance writer who has been covering Apple since 1980. He has written four other Macintosh books including The Mac Bathroom Reader (Sybex). Owen's website is available at http-//www.owenink.com/confidential.html.

Table of Contents

The genesus of Apple Woz's wanderings The Apple III fiasco Code names uncovered Millionaire mania The strangest bedfellow of all Fron Xerox, with love The making of Mac Mac insiders The greatest commercial that almost never aired The mac meets the press Mac models timeline Why 1985 wasn't like 1984 Telecom troubles The rise & fall of John Sculley Windows: What went wrong The fallen Apple What Jobs did NeXT The Pixar phenomenon The Star Trek saga From Diesel to doctor The clone quandary The doctors strong medicine TheCopland crisis Happily ever Apple

Additional information

GOR002713395
9781593270100
1593270100
Apple Confidential 2.0 by Owen W. Linzmayer
Used - Very Good
Paperback
No Starch Press,US
20040101
344
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Apple Confidential 2.0