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Corporate Entrepreneurship By Paul Burns

Corporate Entrepreneurship

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"Corporate Entrepreneurship" argues that in today's business environment it is more important than ever for firms to remain flexible and adaptive if they are to overcome new challenges, best the competition and avoid being overtaken by newcomers.

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Corporate Entrepreneurship Summary


Corporate Entrepreneurship: Building an Entrepreneurial Organisation by Paul Burns

Continual change, rapid technological development and economic uncertainty are terms we are familiar with in today's business environment. Existing organizations need to adapt quickly to avoid being overtaken by new rapid growth ventures. The secret to sustainable competitive advantage for large organizations is not simply lowering costs or restructuring for efficiency. Companies need to be adaptable, speedy, creative, innovative and opportunistic. Today's managers need to act in an entrepreneurial manner, and this text gives them the tools to do so.

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Corporate Entrepreneurship Reviews


"Paul Burns' "Corporate Entrepreneurship combines an outstanding command of theory and a deep appreciation of managerial practice. The book covers the major challenges managers face in building and maintaining entrepreneurial organizations that are capable of change and innovation. Well written and well grounded in today's market realities, the book presents a lively discussion of effective ways to transform stagnant organizations into entrepreneurial entities that welcome and thrive on change. I am especially impressed with the diversity of the industries and companies covered in the book, the managerial skills analyzed and the wealth of practical guidance Burns offers today's managers. I compliment Burns on a wonderful and most helpful book."--Shaker A Zahra, Paul T Babson Distinguished Professor of Entrepreneurship Babson College

"Paul Burns' "Corporate Entrepreneurship" combines an outstanding command of theory and a deep appreciation of managerial practice. The book covers the major challenges managers face in building and maintaining entrepreneurial organizations that are capable of change and innovation. Well written and well grounded in today's market realities, the book presents a lively discussion of effective ways to transform stagnant organizations into entrepreneurial entities that welcome and thrive on change. I am especially impressed with the diversity of the industries and companies covered in the book, the managerial skills analyzed and the wealth of practical guidance Burns offers today's managers. I compliment Burns on a wonderful and most helpful book."--Shaker A Zahra, Paul T Babson Distinguished Professor of Entrepreneurship Babson College

About Paul Burns


PAUL BURNS is Professor of Entrepreneurship and Dean of the University of Luton Business School in the UK. Previously he was Professor of Small Business Development at Cranfield School of Management, having joined it from Warwick University Business School. He has been a Visiting Fellow at Harvard Business School, USA and a Visiting Professor at the Open University Business School. He is a chartered accountant and has run his own firm and has over thirty years experience of working with hundreds of entrepreneurs.

Table of Contents


Preface - SECTION ONE: THE ENTREPRENEURIAL DNA - The Entrepreneurial Revolution - Entrepreneur Super-hero - Entrepreneurial Spiderman - Entrepreneurial Architecture - SECTION TWO: LEADING AND MANAGING THE ENTREPRENEURIAL ORGANISATION - Entrepreneurial Leadership - Creating the Entrepreneurial Culture - Building the Entrepreneurial Organisation - Managing the Entrepreneurial Organisation - SECTION THREE: STRATEGIES FOR THE ENTREPRENEURIAL ORGANISATION - Entrepreneurial Strategies - Life-cycle and Portfolio Strategies - Developing Strategies for Growth - SECTION FOUR: ENCOURAGING CREATIVITY AND INNOVATION - Entrepreneurial Innovation - Encouraging Creativity - Encouraging Marketing and Product Innovation - Epilogue - Corporate Entrepreneurship Audit - Learning Resources - Index

Additional information

GOR002335308
Corporate Entrepreneurship: Building an Entrepreneurial Organisation by Paul Burns
Paul Burns
Used - Very Good
Paperback
Palgrave USA
2004-08-27
352
1403908095
9781403908094
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.