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New Venture Creation Paul Burns

New Venture Creation By Paul Burns

New Venture Creation by Paul Burns

Reviews:
$68.99
Condition - Very Good
Out of stock
Very Good

Summary

It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs.


New Venture Creation Summary

New Venture Creation: A Framework for Entrepreneurial Start-ups by Paul Burns

If you are looking for an engaging textbook, rich in learning features, which will help you to guide your students through the process of developing and launching a start-up, this is it. With his innovative New Venture Creation Framework, Paul Burns breaks the venture creation process up into three key phases: Research, Business Model Development, and Launch. At every stage crucial steps and considerations are revealed, providing comprehensive coverage of the subject. Practical advice is combined with academic research, enabling you to run a course which is both relevant and rigorous.

The second edition of this popular textbook is essential reading for any undergraduate or postgraduate course in new venture creation. It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs.


New Venture Creation Reviews

I am delighted that a second edition of this book has been produced. It combines the practical aspects of entrepreneurship with Academic insights and recent theoretical developments. The new venture creation process is well supported thanks to the Framework, practical exercises and case illustrations. Another gem from Paul Burns! * Margaret Fletcher, Adam Smith Business School, University of Glasgow, UK *
If you are looking for a proficiently composed and carefully narrated book on entrepreneurial start-ups that beautifully balances historical insights with present-day case stories, creativity with planning, and research with a hands-on, how-to guide, this is it. Paul Burns efficiently covers all the parts of the venture creation process without resorting to shortcuts. As a reader you are continuously learning, which only goes to prove that this tour de force has emerged from that rare asset we call expertise. * Daniel Hjorth, Copenhagen Business School, Denmark *
New Venture Creation provides a holistic approach to start-ups and covers ALL the topics in detail. The impressive layout makes it easy to read, easy to follow, and easy to understand, but more importantly the Case insights from different countries make it applicable worldwide. Suitable for a diverse audience, from the graduate who wants to start a business to the skilled craftsman with limited formal education, I would highly recommend this book. * Iegshaan Ariefdien, Chief Operating Officer, Furntech, South Africa *
This well-written and easy-to-understand book does not just teach students about the subject but prepares them for their own new venture. The Workbook exercises at the end of each chapter are indispensable tools for revising important aspects - the 'know how', the 'know who' and the 'need to know' of establishing and developing new ventures. * Muhammad Azam Roomi, Prince Mohammad Bin Salman College of Business and Entrepreneurship, Kingdom of Saudi Arabia *

About Paul Burns

PAUL BURNS is Emeritus Professor of Entrepreneurship at the University of Bedfordshire Business School, UK, where he previously held the posts of Pro Vice Chancellor and Dean of the Business School. Over his 40-year career, he has been an academic, an accountant and an entrepreneur, giving him unrivalled academic and practical insight into the entrepreneurial process.

Paul Burns started his academic career at Warwick University Business School, UK, where he set up their first Small Business Unit. He has since held posts as Professor of Small Business Development, Cranfield School of Management, UK, Director of the 3i European Enterprise Research Centre, researching small firms and entrepreneurs across Europe, Visiting Fellow at Harvard Business School, USA, and Visiting Professor at the Open University Business School, UK, where he developed the multi-media Small Business Programme screened on BBC2. He is Fellow and a former President of the Institute for Small Business and Entrepreneurship (ISBE) and a chartered accountant, having worked for Arthur Andersen & Co. with many growing businesses. For four years, he ran his own firm, Design for Learning Ltd.


Table of Contents

I. RESEARCH PHASE.- Entrepreneurship.- 1. What you bring to entrepreneurship.- Business idea.- 2. Finding your business idea.- Industry and markets.- 3. Understanding your industry and markets.- II. BUSINESS MODEL DEVELOPMENT PHASE.- Market segments and value propositions.- 4. Structuring your business model.- 5. Crafting your value proposition and branding.- Marketing plan.- 6. Developing your marketing mix.- 7. Communicating your value proposition.- 8. Scalability and growth.- Operations plan.- 9. Legal foundations.- 10. Managing operations and risk.- Resources.- 11. Managing and leading people.- 12. Financial resources.- Financial plan.- 13. Preparing and using financial forecasts.- III. LAUNCH AND VALIDATION PHASE.- Business model and business plan.- 14. Preparing, using and validating the business plan



Additional information

GOR009727623
9781352000504
1352000504
New Venture Creation: A Framework for Entrepreneurial Start-ups by Paul Burns
Paul Burns
Used - Very Good
Paperback
Bloomsbury Publishing PLC
2018-02-28
484
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - New Venture Creation