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Small Business and Entrepreneurship By Paul Burns

Small Business and Entrepreneurship by Paul Burns

Condition - Like New
$31,99
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Summary

This text deals with the problems facing entrepreneurs and small businesses today. Each chapter is accompanied by case studies to illustrate the material. Topics include style of management, business planning and reasons for the high failure rate of so many small businesses.

Small Business and Entrepreneurship Summary

Small Business and Entrepreneurship by Paul Burns

This text deals with the problems and issues facing entrepreneurs and small businesses today. Each chapter is accompanied by case studies to illustrate the material. The issues dealt with include the entrepreneurial style of management, marketing in the small firm, the importance of business planning, franchising and the reason for the high failure rate of so many small businesses.

Table of Contents

The start-up, S.Birley; strategies for success and route to failure, P.Burns; the entrepreneur, J.Dewhurst; the entrepreneurial process, H.H.Stevenson; employee relations in the small firm, J.Stanworth; franchising, C.Barrow; equity finance in small firms, L.Vickery; developing small firms out of large, T.Lorenz. Appendix - the business plan, P.Burns.

Additional information

GOR010568043
Small Business and Entrepreneurship by Paul Burns
Used - Like New
Paperback
Palgrave Macmillan
1989-11-30
320
0333420977
9780333420973
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

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