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Strategic Alliances By Peter Lorange

Strategic Alliances by Peter Lorange

Condition - Very Good
$25.99
Only 3 left

Summary

Strategic alliances are becoming increasingly important as a long--term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies.

Strategic Alliances Summary

Strategic Alliances: Formation, Implementation, and Evolution by Peter Lorange

Strategic alliances are becoming increasingly important as a long--term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. In this comprehensive informative and practical text the authors delvop: * An analysis of over 30 alliances in the US, Japan and Europe. * A blueprint for successfully forming and implementing an alliance. * Practical case histories of nine successful and unsuccessful alliances which highlight benefits and drawbacks. Highly successful in hardback, this book is now available in paperback for undergraduate and MBA students of corporate strategy and international business.

About Peter Lorange

Peter Lorange is President of IMD, Lausanne, Switzerland. Formerly he was President of The Norwegian School of Management, and has taught at Wharton and MIT. He is a specialist in multinational management, strategic planning process, alliances and strategic control. Professort Lorange writes and lectures extensively in his subject area and is a consultant to numerous companies in the United States and Europe. Johan Roos is Assistant Professor at the Norwegian School of Management. Within the areas of international strategy and management he is a specialist in formation and implementation of cooperative strategies, strategies for the advancement of organizations and strategies for customer satisfaction. Dr Roos has written, taught and advised widely in these subject areas.

Table of Contents

Preface. Part I: Introduction:. 1. Strategic Alliances in International Business. Part II: Formation and Evolution of Strategic Alliances:. 2. The Formation Process. 3. Evolution of Strategic Alliances. Part III: Management Processes:. 4. Planning and Control Considerations. 5. Human Resource Management. Part IV: Contextual Issues:. 6. Culture, Management Approach, and Performance. 7. Common Obstacles. 8. Emerging Challenges. Part V: Conclusions and Implications:. 9. Conclusions. References. Index.

Additional information

GOR003806863
Strategic Alliances: Formation, Implementation, and Evolution by Peter Lorange
Used - Very Good
Paperback
Basil Blackwell Inc, US
1993-09-09
304
1557864977
9781557864970
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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