Anyone can design a memorable and valuable experience for customers with the tools and models available in Phil Mershon’s Unforgettable: The Art and Science of Creating Memorable Experiences.

With today’s attention economy being filled with social media alerts, overstimulating digital content, and mega entertainment, many event organizers struggle to create events that keep attendees engaged. As a result, attendees often leave feeling bored, uninspired, unchanged—and sometimes even critical of the event experience. Unforgettable: The Art and Science of Creating Memorable Experiences equips event organizers to create memorable, life-changing experiences by minimizing five common negative forces and uniquely crafting meaningful moments for each audience served. 

Leaning into his broad experience with churches, corporations, non-profits—and mostly recently with Social Media Examiner—Phil Mershon shares an inspirational model that reveals how his events regularly get reviews like “Best Conference Ever.” Using the metaphor of baking bread, Phil shows event planners and event owners how different ways of combining the primary ingredients of any event can make it average, boring, or unforgettable. Unforgettable provides special focus on the ingredients that make the biggest impact, such as content and connections, as well as some of the hidden choices that event organizers take for granted.