An account of the rise of New Labour written by a political strategist and polling advisor who helped to revive the party. The author explores the ideas of Left and Right current in the political and public world after 1983, and looks at how these have become redundant after the fall of Old Labour.
On 1 May 1997, an event regarded by many as a sea-change occurred in British politics. Not only had the Conservatives been ejected from office after 18 years in power, but the Labour party which replaced them had itself changed irrevocably. Tony Blair's majority of 179 was the culmination of a long, hard struggle to modernize the politics of his country. Philip Gould, a political strategist and polling adviser, has worked with the Labour leadership for 11 years, and has been a key adviser to Bill Clinton in addition to his involvement with the creation of "New Labour". Using this vantage point, he describes the rise of New Labour since 1983 and explains how the transformation was achieved. In the process, he explores the new political climate in Britain and how the real modernization is in the old labels of "Left" and "Right" being transcended.