Cart
Free Shipping in Australia
Proud to be B-Corp

Advancing the Common Good Philip Kotler

Advancing the Common Good By Philip Kotler

Advancing the Common Good by Philip Kotler


26,49 $
Condition - Very Good
Only 1 left

Advancing the Common Good Summary

Advancing the Common Good: Strategies for Businesses, Governments, and Nonprofits by Philip Kotler

In Advancing the Common Good, stories of prominent reformers fighting for the Common Good will inspire concerned readers and voters and help them recognize which actions and proposals will substantially elevate the happiness and well-being of citizens. In Advancing the Common Good, author Phil Kotler describes how today's society is in a state of durable disorder, with a rise in authoritarian leaders and a decline in the number of democracies around the world. It highlights the role of the Common Good, and supplies readers with a guide to fortifying democratic values and creating organizations that pursue a better vision of the world. This essential text is written for: Public citizens who want to help solve their community's problems Businesses that want to contribute to the public good Government agencies aiming to improve services and innovations Nonprofit organizations dedicated to meeting public needs Kotler details tools for public action utilized by luminaries such as Martin Luther King Jr., Susan B. Anthony, Rachel Carson, and Nelson Mandela, describing the advances achieved as a result of these reformers' actions and mapping out strategies for delivering the greatest good for the greatest number. Advancing the Common Good will inspire concerned readers to recognize which actions and proposals will substantially elevate the happiness and well-being of all citizens.

About Philip Kotler

Philip Kotler, PhD, is emeritus S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He has published over seventy books on marketing, business, and society.

Table of Contents

A Personal Note Preface Acknowledgments Part 1 1. Defining the Common Good 2. Assessing the Impact of Proposed Actions on Human Happiness and Well-Being 3. Protecting and Enhancing Public Goods 4. Identifying Today's Major Social Problems 5. Activists, Reformers, and Social Movements 6. Key Tools for Advancing the Common Good Part 2 7. What Can Businesses Do to Advance the Common Good? 8. What Can Government Do to Advance the Common Good? 9. What Can Nonprofit Organizations and Foundations Do to Advance the Common Good? Appendix: The United Nations Works to Define the Common Good Notes Index

Additional information

GOR010659836
9781440872440
1440872449
Advancing the Common Good: Strategies for Businesses, Governments, and Nonprofits by Philip Kotler
Used - Very Good
Hardback
Bloomsbury Publishing Plc
2019-09-30
196
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Advancing the Common Good