Marketing Management: Analysis, Planning, Implementation and Control by Philip Kotler
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Marketing Management
Summary
This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.
Marketing Management Summary
Table of Contents
Understanding market management; analyzing marketing opportunities; researching and selecting target markets; developing marketing strategies; planning marketing programs; organizing, implementing and controlling marketing effort.
Additional information
GOR002068391
9780130980052
0130980056
Marketing Management: Analysis, Planning, Implementation and Control by Philip Kotler
Used - Good
Paperback
Pearson Education (US)
1993-10-31
800
N/A
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