This work is aimed at the business person who wants to understand the revolution taking place in electronic commerce. It emphasizes the business applications/mercantile strategies and challenges/opportunities of conducting business on the information superhighway.
There is a revolution taking place in electronic commerce! Global networking and other broadband technologies are being used as competitive weapons in today's businesses. There is an increasing demand for efficient collection, dissemination and processing of information due to various economic and market forces. Frontiers of Electronic Commerce is the complete introduction to many facets of electronic commerce, and makes use of today's technology to solve business communications and computer-intensive business problems. 0201845202B04062001
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Dr. Ravi Kalakota is a pioneer in the area of e-commerce. He is the CEO of e-Business Strategies, a technology research and consulting practice, and has consulted extensively with start-ups and Fortune 1000 companies.
Andrew B. Whinston is the Cullen Chair Professor of Information Systems, Computer Science and Economics, IC2 Fellow, and Director of the Center for Information Systems Management at the University of Texas at Austin. His recent research interests are Internet pricing and application of client/server computing to support groups working collaboratively.
Table of Contents
1. Welcome to Electronic Commerce. Electronic Commerce Framework. Electronic Commerce and Media Convergence. The Anatomy of E-Commerce Applications. Electronic Commerce Consumer Applications. Electronic Commerce Organization Applications. Summary. 2. The Network Infrastructure for Electronic Commerce. Market Forces Influencing the I-Way. Components of the I-Way. Network Access Equipment. The Last Mile: Local Roads and Access Ramps. Global Information Distribution Networks. Public Policy Issues Shaping the I-Way. Summary. 3. The Internet as a Network Infrastructure. The Internet Terminology. Chronological History of the Internet. NSFNET: Architecture and Components. National Research and Education Network. Globalization of the Academic Internet. Internet Governance: The Internet Society. An Overview of Internet Applications. Summary. 4. The Business of Internet Commercialization. Telco/Cable/On-Line Companies. National Independent ISPs. Regional-Level ISPs. Local-Level ISPs. Service Providers Abroad. Service Provider Connectivity: Network Interconnection Points. Internet Connectivity Options. Logistics of Being an Internet Service Provider. Summary. 5. Network Security and Firewalls. Client-Server Network Security. Emerging Client-Server Security Threats. Firewalls and Network Security. Data and Message Security. Challenge-Response Systems. Encrypted Documents and Electronic Mail. U.S. Government Regulations and Encryption. Summary. 6. Electronic Commerce and World Wide Web. Architectural Framework for Electronic Commerce. World Wide Web (WWW) as the Architecture. Web Background: Hypertext Publishing. Technology behind the Web. Security and the Web. Summary. 7. Consumer-Oriented Electronic Commerce. Consumer-Oriented Applications. Mercantile Process Models. Mercantile Models from the Consumers Perspective. Mercantile Models from the Merchants Perspective. Summary. 8. Electronic Payment Systems. Types of Electronic Payment Systems. Digital Token-Based Electronic Payment Systems. Smart Cards and Electronic Payment Systems. Credit Card-Based Electronic Payment Systems. Risk and Electronic Payment Systems. Designing Electronic Payment Systems. Summary. 9. Interorganizational Commerce and EDI. Electronic Data Interchange. EDI Applications in Business. EDI: Legal, Security, and Privacy Issues. EDI and Electronic Commerce. Summary. 10. EDI Implementation MIME, and Value-Added Networks. Standardization and EDI. EDI Software Implementation. EDI Envelope for Message Transport. Value-Added Networks (VANs). Internet-Based EDI. Summary. 11. Intraorganizational Electronic Commerce. Internal Information Systems. Macroforces and Internal Commerce. Work-flow Automation and Coordination. Customization and Internal Commerce. Supply Chain Management (SCM). Summary. 12. The Corporate Digital Library. Dimensions of Internal Electronic Commerce Systems. Making a Business Case for a Document Library. Types of Digital Documents. Issues behind Document Infrastructure. Corporate Data Warehouses. Summary. 13. Advertising and Marketing on the Internet. The New Age of Information-Based Marketing. Advertising on the Internet. Charting the On-Line Marketing Process. Market Research. Summary. 14. Consumer Search and Resource Discovery. Search and Resource Discovery Paradigms. Information Search and Retrieval. Electronic Commerce Catalogs or Directories. Information Filtering. Consumer-Data Interface: Emerging Tools. Summary.
Frontiers of Electronic Commerce by Ravi Kalakota
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