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Strategic Management Richard Lynch

Strategic Management By Richard Lynch

Strategic Management by Richard Lynch

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Summary

Taking a truly international approach,Strategic Managementoffers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way.

Strategic Management Summary

Strategic Management by Richard Lynch

Taking a truly international approach,Strategic Managementoffers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features:

Balanced treatment of prescriptive and emergent models of strategic management.
Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy.
Cutting-edge content on navigating change in the strategic environment, digital transformation strategies and the role of strategic groups.
15 brand new case studies showcasing real-life examples from recognisable brands such as Coca-Cola, Airbnb, Apple, Tesla, Toyota, Alibaba, Samsung, Starbucks and UK banks, plus updated case material throughout.
A range of practical tools to support your learning, including summaries of key strategic principles, strategic project ideas, critical reflections, questions and further reading.

Suitable for both undergraduate and postgraduate study.

Professor Richard Lynchis Emeritus Professor of Strategic Management at Middlesex University, London.
Dr Oliver Barishis Lecturer in Management at Birkbeck Business School, Birkbeck, University of London.
Dr Vinh Sum Chauis Senior Lecturer in Strategy at Kent Business School, University of Kent.
Dr Charles Thorntonis Lecturer in Service Operations Management and Business Strategy at Plymouth Business School, University of Plymouth.
Dr Karl Warneris Lecturer in Strategy at Adam Smith Business School, University of Glasgow.

Strategic Management Reviews

Strategic Management by Richard Lynch is the definitive textbook on how to proactively create and control an organizations future direction and competitive advantage. This is the result of a lifetime of experience and insight, distilled into an compelling and comprehensive book. -- Professor Thomas C. Lawton
Strategic Management remains the key textbook for exploring both the innovative and planned aspects of strategy. Its readable, student-friendly style works well with its comprehensive and current coverage of all the key strategy topics. -- Professor Nicholas ORegan

About Richard Lynch

Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London, England. He is also a Visiting Professor at the University of Portsmouth, England. He originally studied at UMIST, Leeds University and the London Business School. He then spent over 20 years in business with well-known companies such as J Walter Thompson, Kraft Jacobs Suchard and Dalgety Spillers in positions in marketing and strategic management. During the early 1980s, he was a director of two public companies before setting up his own consultancy company specialising in European and international strategy. In the 1990s he became increasingly involved in Higher Education, eventually taking a full-time professorship in 1998. He retired from his full-time post in December 2004 but remains highly active in teaching, research and writing, including work at Trinity College Dublin, Ireland, the School of Economics and Management at Wuhan University, China and Politecnico di Milano, Italy. He has written five previous books on international marketing and strategy as well as a number of original research papers with colleagues for various academic journals and research conferences. His current research interests include projects on global, entrepreneurial and sustainability strategies, particularly with regard to companies from emerging countries like China and India. Dr Oliver Barish is Assistant Dean (Recruitment & Marketing) in the School of Business, Economics & Informatics, Birkbeck, University of London. He teaches strategic management to undergraduate and postgraduate students in the Department of Management at Birkbeck. Before embarking on an academic career in 2009, Oliver was the Managing Director of a software company and a military officer. Dr Vinh Sum Chau is Senior Lecturer in Strategy at the Kent Business School, University of Kent. He has served as an associate editor for the British Journal of Management and the European Management Review. He is the chair of the Performance Management track of the British Academy of Management. His research interests are in organisational effectiveness and emerging market country development. Dr Charles Thornton is Lecturer in Service Operations and Business Strategy, Plymouth Business School, University of Plymouth. Charles has taught strategic management for over 25 years management to a range of postgraduate and undergraduate students. He has a particular interest in the Resource Based View of the firm and its impact on product diversification. Charles lectured in London, before moving to the University of Plymouth in 2007. Prior to lecturing, he worked in commercial banking. Dr Karl Warner is Lecturer in Strategy, Adam Smith Business School, University of Glasgow. His published research has investigated how incumbent firms build dynamic capabilities for digital transformation, which has implications for reinventing business models, enhancing workplace collaborations and improving organisational cultures. He has taught strategic management at all higher-education levels and on senior executive education programmes.

Table of Contents

Part 1 Introduction Chapter 1 Strategic Management Chapter 2 A Review of Theory and Practice Part 2 Strategic Analysis and Purpose Chapter 3 Analysing the Strategic Environment Chapter 4 Analysing Resources and Capabilities Chapter 5 Strategy Dynamics Chapter 6 Prescriptive Purpose Delivered through Mission, Objectives and Ethics Chapter 7 Purpose Emerging from Innovation, New Resources and Technologies Part 3 Developing the Strategy Chapter 8 Developing Business-level Strategy Options Chapter 9 Developing Corporate-level Strategy Options Chapter 10 Strategy Evaluation and Development: The Prescriptive Process Chapter 11 Finding the Strategic Route Forward from Knowledge, Learning and Networks Chapter 12 Organisational Structure, Style and People Issues Part 4 The Implementation Process Chapter 13 Implementing and Controlling the Strategic Plan Chapter 14 Green Strategy and Sustainability Chapter 15 Managing Strategic Change Part 5 Different Strategy Contexts Chapter 16 Strategic Leadership Chapter 17 Entrepreneurial Strategy Chapter 18 Government, Public Sector and Not-for-profit Strategies Chapter 19 International Expansion and Globalisation Strategies

Additional information

NGR9781529672558
9781529672558
1529672554
Strategic Management by Richard Lynch
Richard Lynch
New
Paperback
Sage Publications Ltd
2024-03-29
760
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

Customer Reviews - Strategic Management